At present, consumers have much greater ethical and environmental requirements. Continue reading to find out more.

While customers will constantly favour higher quality items at competitive prices, there are other factors to consider that are taking top priority at present. For example, ethical and environmental practices are viewed as non-negotiables by many consumers who wish to buy from brands which share their values. The last few years have actually seen more businesses concentrate on sustainability and environmentally friendly practices, and this came as a direct reaction to consumer demands and pressures from regulators. Today, making sure that companies are working sustainably and ethically is among the most important consumer trends around the world. This has actually been made much easier considering that many businesses are now required to report their environmental impact and salient details read more about their functional processes. This is why supporting regional companies is acquiring a lot of momentum as these brands tend to be less damaging to the environment. This is something that the activist investor of Whirlpool is most likely aware of.

The age of social networks has altered much about the method in which we go shopping, eat, and consume information. In fact, social media influences our lives and decision-making in more ways than one. Maybe one of the most apparent ramifications is how our shopping practices have actually altered and the way we view brands due to the lens of social media. Today, many people make their shopping decisions based on content they've seen from a social media account they trust. This is why brands invest considerable sums into social media marketing given that they understand that it is a powerful tool that can help them create considerable sales. Social media influencers play a main function in this equation as they help shift people's understanding and viewpoints thanks to the substantial followings they enjoy. This has actually become one of the most studied macro consumer trends, something that the fund with shares in General Mills will understand.

Perhaps among the most popular trends in consumer behaviour that continues to acquire momentum is consumers demanding more convenient solutions. While this is true across the board, this trend is most impactful in the e-commerce domain. Today, consumers favour e-commerce sites and apps that include an exceptional user experience, from fast and fluid navigation to customer-centric features. Customers know that are spoilt for choice when it concerns online shopping, which is why brands invest a great deal of time, effort, and cash into making their platforms the most appealing to consumers. For example, the provision of a large range of payment alternatives is one of the key consumer behaviour trends nowadays. Not only is this more convenient to customers, but it also handy to companies that are likely to guarantee a sale by providing various payment methods. This is something that the US shareholder of Pernod Ricard is most likely to validate.